Website - How to add a Web Audio Quickly
people look at audio on a web site as a passing fad -- after all,
if it was really all that useful, why did it just
recently become popular?
Website - How to Increase Sales
fact that audio can increase sales and sign-ups isn't disputed by
savvy marketers, but until recently the technology wasn't cheap
enough or easy enough for a "normal" person to deploy
streaming audio. It used to take a special server and more fiddling
than a lot of people were willing to do.
then Macromedia Flash version 6 came on the scene and introduced
the ability to stream MP3 audio files from a normal server. Soon
after that several solutions came on the market that gave everyone
the ability to stream audio.
it's all good, right? Well, not exactly. Since using audio is a
new thing for most marketers there's some confusion about how to
record the audio files, what size they should be, etc.
my communications with people who are putting audio on their web
sites the most common question is, "How can I create a sound
file that even dial-up users can hear without lots of stops and
Website - How to add a Web Audio that evena dial -up user can hear
stuttering that dial-up users are subjected to is a result of two
factors. First, they're on a slow line and things just aren't going
to come across as quickly. Second, audio files that are recorded
at a high bit-rate require a high bandwidth connection. Either everyone
needs DSL or better (yeah, right!) or you need to create an audio
file that's much smaller in size.
let's look at ways to do that. Note: there are about as many audio
editing programs out there as stars in the sky,
so the following won't be step-by-step instructions. But the info
should get you close enough to make the right choices
in the software you're using.
are two options you're going to want to tweak. They're typically
called "sample rate" and "bit rate." The sample
rate numbers will usually be followed by the letters Hz or kHz and
range from about 8000 (or 8 if the info is in kHz)
to 44100 (or 44.1 kHz). Bit rate numbers are usually followed by
the letters kbps and will typically range from 8 or 16 up to 196
or even higher. (If you see just two or three options, 8, 16, and
possibly 32, that's not the parameter we care about).
CD quality audio you'd want a sample rate of 44,100 Hz but since
voice can get by with so much less, set your sample rate to 11,025
Hz (or 11.025 kHz). And most people listening to music want their
bit rate set to at least 128 kbps, but for voice work we can go
much lower. And, if we want dial-up people to be happy, we have
to go very low.
setting your bit rate to 16kbps and see if you're satisfied with
the result. If not, try 32kbps and so on, up until you are happy.
Just remember, every step you take up the ladder means more dial-up
people won't have a smooth audio stream. Folks with faster dial-up
connections should get 32kbps sound with little trouble -- but if
the sound quality of a 16kbps file floats your boat, then go with
that. Just about everyone should be happy in that case.
Website - How to tweak
might take an afternoon of tweaking with your audio software to
get comfortable with it the first time, but after that you'll be
able to crank out audio files as easily as you crank out word processor
you haven't made the move to using audio on your web site yet, go
ahead and give it a shot. There are many great reasons to use it,
and now that you know how to create audio files that even dial-up
users can experience, there are fewer reasons not to.