must be very careful in your approach to your potential customer
in case you are using your auto responder to sell a product or
service. None like a hard sale and it is well known to marketers
that a person will not buy anything until he hears your message
seven times in the least. How do you achieve this with auto responder?
It is quite easy and simple as your auto responder enables you
to get your message to your prospective customers seven times.
You cannot achieve this on the internet without the use of auto
responders. The blunder on the part of marketers is that they
often literally slam the perspective customers with hard sales
pitch with the first auto responder message that does not work.
with an informative message educating the reader on the topic
related to your product or service and build interest slowly.
Include a link to the sales page for your product at the bottom
of your message. Use the first message to concentrate on the problem
that your product or service can solve with just a hint of it.
up from there saying how your product or service can solve a problem.
Next message may point out the benefits of your product. Each
and every message should give the reader more actual information.
Only the final message should be the sale pitch. Ensure that you
give the customer free information relevant to the topic. This
method will keep the customer interested in your information.
brand of marketing is an art and takes time to click. Use the
examples set by other marketers and attend to the messages received
from them. Keep those messages in a swap file. Use
the better sales copy for your own auto responder messages ensuring
that there is no plagiarism of some ones sales message.
start with a hard sale but build up the interest of your prospective
customers. Pin point on the problem and how your product or service
can solve it or satisfy his need. If you proceed on the right
lines, by the time the potential customer reads the last message
in the series, he will get convinced enough to buy the product
gladly and willingly.