to make more money from your
existing web site traffic by using co-registrations
you ever filled out a registration form and been exposed to 5 to
10 pre-checked or un-checked boxes for different offers at the bottom?
you know what a co-registration is.
have you exited a web site and received a pop-up window letting
you know about three other web sites you might be interested in?
you have seen an example of four webmasters sharing traffic and
recommending each other.
does it work?
basis of co-registration is pretty simple. You add a number of checkboxes
on your sign-up form and get paid for each user who checks them
(or doesn't uncheck them in case you're doing pre-checked boxes).
unchecked box can generate between 5 cents and 25 cents in revenue
depending on your site and the offer. A pre-checked box (which has
a lot less value in terms of quality), ranges between 2 cents and
examples of co-registrations
you sign up for a new Hotmail account you will be exposed to a number
of newsletters and email list offers at the third page in the sign-up
uses co-registrations extensively in their sign-up offers. Premium
advertisers such as American Express, Wall Street Journal, Inc,
and Financial Times can be seen on the sign-up form.
management company Focalex just launched a hosted tell-a-friend
script which incorporates a majority of pre-checked co-reg boxes.
They split the revenue 60/40 in the publisher's favor.
double opt-in subscribers for list management
list management companies offer anything from one-time commissions
for email newsletter sign-ups to 50/50 ad revenue sharing. You generate
the list; they sell the advertising and split the revenue with you.
They try to sell your list for CPM (cost per 1,000 impressions)
rates between $30 and $200.
large companies and their ad agencies use these companies to buy
compiled lists for email marketing and yours could be one of them.
can you do it?
can make money with co-registrations in two ways:
Sell co-registrations on your site.
2. Buy co-registrations from others.
definitely start with selling yourself. Buying co-registrations
is very tricky in this market and it's easy to get low-quality names
that have not even seen your offer. You also need to be very careful
to check for duplicate names and bad data.
best to start with being an affiliate and testing third party offers
that can help you get co-registration offers at your site include:
a script through Google that could be worth checking out if you
would like to set up your own operation and not rely on third party
hosted forms. I have not tested it myself.
line: Your first baby steps
Research the larger CPA (cost per action) networks for co-registration
offers that you can add to your form.
you will find when you go through different affiliate offers for
co-registrations is that most of them are for work-at-home offers,
sweepstakes, free samples, entertainment, marketing newsletters,
newspaper subscriptions and financial services.
Consider replicating your own list to be brokered through a large
would essentially still have your own house-list that you do what
you want with. But over time you would also build a list at an email
list house that will generate residual revenue for you.
Find three related web sites and start co-promoting each other.
best offers are the one you create yourself. Can you list three
similar web sites to yours that are approximately the same size?
don't you approach them and suggest that you recommend each
other's newsletters? You can use co-registrations, thank-you-pages,
exit pop-ups or a combination of all three.
is powerful. If you have three or four friends always recommending
you and you do the same in return there is incredible leverage involved
for all of you.
above article was written by Ola Edvardsson, one of the world's
top experts on performance-based marketing. Clients ranging from
small Internet start-ups that survived "the dot-com era"
to Fortune 100 corporations turn to Ola for successful strategies
and hands-on advice andcoaching. Visit http://www.getperformance.com
for more info.