the Classified Ads
have to admit, I think that placing ads in the classifieds, on
the 'big two' (America
Online and Compuserve)
or on the Web takes a lot of time and generates few leads compared
to Search Engine Submissions or Reciprocal Links. The only real
reason to post to the classifieds is to test your headlines and
ad copy. The more responses you receive, the better your headline
or ad copy was. When you get an optimised ad for your particular
product, you can 'roll it out' and use it on all your other advertising
media, safe in the knowledge that it has been thoroughly tested.
When it comes to online marketing there are really only three
categories of classifieds to post to. AOL as an Internet Service
Provider gives all of its customers proprietary access to the
AOL classifieds board. To post, you simply move from the AOL main
menu to the 'Markeplace' and on to the 'Classifieds and Advertising'.
You then choose whether to post a paid ad or a free ad at the
'bulletin board' section. Ads are rapidly removed from AOL so
you need to post frequently. The same is true for Compuserve,
which only posts paid ads. A few other good tips are:
a) Post to the most relevant group, you will reach more prospective
targets and generate more positive responses
Post from an address you don't mind receiving unsolicited email
(spam) from. You may want to sign up for a free email account
at Bigfoot and set the account to 'autoresponse' with a simple
message saying that you get a lot of junk email at your Bigfoot
address and if people want to ask questions your real email address
is ...... or your website address is..... Why should you go to
these lengths? Well, there are software programs which 'harvest'
email addresses from bulletin boards and you will almost certainly
receive a large amount of unsolicited emails as a result of posting
a classified ad
c) Make a note of when boards fill up and are refreshed. If you
can post when the board is refreshed you will have a good chance
of taking a high place at the top of the board and receiving more
from the service providers, for which you will need an account
with them (roughly $10 per month), there are also a million places
where you can post clasified ads on the Internet. Yahoo!
has a great classified ads section which is free to post to, other
recomended sites are:
a) Free Classifieds
b) Dollar Ads
c) EPages Free Classifieds
d) Free Net Classifieds
Post to these sites in the same way you would AOL or Compuserve.
Use the same tips outlined above, and don't forget your autoresponder,
you don't want to drown in a sea of spam!
article was written by Neil Shearing, webmaster at
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