Among
the many uses of an auto responder publishing and distribution
of an ezine or newsletter is one such use. As auto responder services
send automatic responses to listed people at certain intervals
of time after they sign up, setting up an auto responder to send
out an ezine is a little confusing.
You require a broadcast feature based on the auto
responder you use. Except for one big difference, the feature
works similar to the auto response feature. The messages, instead
of being sent at intervals, are sent on a certain day irrespective
of when the subscriber was added to the mailing list. Broadcast
messages are one time messages sent to your
current mailing list. Those who sign up after the broadcast do
not get it without a request with an auto responder address that
you have to set up.
By
using the broadcast feature of many auto responder services, your
newsletter can be simply typed or copied or pasted into the editor.
Later you can send the broadcast to the mailing list. Broadcasting
features are common to most advanced auto responder services.
Maintaining
a mailing list through an auto responder and distinguishing a
newsletter is a wonderful idea. The subscribers can opt in or
opt out easily and your entire distribution is handles according
to the schedule set. Without the automation by the auto responders
list maintenance is impossible. Each issue of your ezine or newsletter
can be written well in advance and delivered to your mailing list
irrespective of where you stay or do. That is the beauty of automation.
It
is not difficult to refer back to or allow people to request post
issue because all past broadcast and auto responder messages are
saved. By using the tracking feature for each issue of the newsletter
you can find out the number of clicks for the different products
or websites that you promote in your ezine.
Enquire
about the broadcast feature first before buying an auto responder
or signing up with any auto responder service. This feature is
rare and not many auto responders or services have this. As you
progress in your marketing you will realize that there is one
of the most useful features of the program or services.