is always good to acknowledge immediately the purchase when people
place orders through your website. This can be done through the
use of an auto responder integrated with your shopping cart. Many
available shopping carts today have their own auto responders
built into the system.
You should include many things in the message while setting up
your auto responder to send a message to the person who has placed
the order. This is a wonderful chance to speak to
your customer and make them aware of other deals you have or other
special items you have for them. Never miss this opportunity.
put your thank You sales message on the same auto
responder as the customers email receipt. It is also a bad idea
to put the sales message on an email automatically sent to grant
the customer access to their purchase. That would be better with
the receipt. Ensure that your thank You sales message
sent separately so that the customer can focus on it solely.
the purchaser for his wise purchase speak about the great usefulness
of the purchase and about other available products that supplement
the recent purchase or certain other similar products like hair
conditioner that works well with hair shampoo or vacuum cleaner
bags or carpet powder working well with vacuum cleaner. Let them
know about other products that complement their purchase.
is most important that you always maintain contact with your customer.
Imagine you are in a brick and mortar store. Going up to the counter
to pay you see many other items for sale and to be picked up at
the last minute or in an impulsive manner. This is the purpose
served by your thank you sales letter.
bombard your customer by mistake. Send him messages periodically
and inform about your special items. Dont email them on
a daily basis on your offers which cannot be called good business.
Make use of your auto responder responsibly and to handle automatic
remove request. Always ensure that whatever information you send
is of good value to the customers.