Potential Customers a Preview with Auto Responders
marketing of many products has as its first step a building up
of customer interest and excitement. There is a vital role for
auto responders in building this interest and excitement. To develop
an e book you should inform your website visitors and opt in subscribers
about it and create interest by describing the usefulness of the
product for them and when it will be available.
Do something more than building interest by allowing them a preview
of your product through the use of an auto responder. Though you
sell the product you can let your prospective customers a preview
of the information. The idea is the same as the preview for movies
a chapter of the e book into an auto responder and put a form
on your website for the visitors to enter their name and email
address to get the preview chapter free of cost. He/she will thus
become your prospective customer. Send a reminder mail each week
regarding the proximity of the release date and what they can
expect from your product and create interest and excitement.
a couple of days before the release of your product offer the
receivers of the preview the option to buy a pre release copy.
Offer a discount or let the price be as it is on the day of the
launch according to your choice.
out from the list how many have still subscribed to the list.
They have kept receiving information sent though had option not
to receive information on your product. As they have shown interest
they are highly targeted prospects for your product. Quite a good
number of these people are simply waiting on the auto responder
broadcast message that announces the time to pick up their copy
of your product.
think automation is a wonderful thing that enables you to see
the great market available for your product and create much interest
before it is ever released. This is the secret behind making sales
on launch day create interest through auto responders, allow the
clients to get excited about what is in the offing and on launch
day offer them what they expect anxiously and watch your sales